5th October 2015



AR Tech

ARTech Conference is set to showcase the higher level solutions for this immersive technology.  During the course of the day we will be exploring the next steps to bringing Augmented Reality into context & reveal the future direction of AR within our existence.

  • What will you learn?
    • Were the AR sector currently is and its future direction & opportunities 
    • The technologies and applications from across different industry verticals and how to implement for your strategy.
    • How to leverage this powerful tool to engage & interact with your audience in a personal way
    • How to make AR contextual – delivering relevant information at the right time, right place enhancing the UX
    • The effects of AR within the workforce and how to increase business efficiency 
    • Contextual AR applications for wearable’s within the Enterprise
Topics being covered include:  Business Strategies,  Contextual AR, Technology Innovation,  Case Studies, AR for UX,  Wearables, Enterprise AR, Start-ups & Investiment, 
Register here


TIME                          SESSION DETAILS

9.15 – 9.30                Chairs Opening Remarks

Chair:   Steve Dann CEO, Amplified Robot







9.30 – 10.00           Keynote: AR Market Dynamics: Consumer, Enterprise & Vehicles

  • Evolution of the consumer segment & enterprise solutions
    • AR & the Internet of Things, Key Drivers, Trends & Hurdles, Recommendations for market traction
  • Key Value Chain Developments
    • Silicon Vendor Activity, Component Vendor Activity
  • Market Size Overview
    • Consumer, Enterprise, Vehicles
  • What’s next for AR?

Speaker:   Steffen Sorrell Senior Analyst, Juniper Research

Steffen-Sorrell new






10.00 – 10.45              Panel:  The Technology behind AR

Our panel will explore and examine the technologies and applications from across different industry verticals.   Is AR providing wearable devices a reason to exist and how has the role of the smartphone developed?   Where is the current investment into AR development?  How will Apple utilise Metaio’s Technologies?

ModeratorSteffen Sorrell Senior Analyst, Juniper Research


Marnix Kickert, Creative, Twnkls

Nick Colosimo PgC BSc(Hons) CEng MIET BAE Systems Global Engineering

Brian Waterfield Virtual Reality & High en, Jaguar Land Rover

Manuel Saez Senior Director, Mobile Innovation, SAP

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manual SAP










10.45 – 11.15             NETWORKING BREAK

11.15 – 12.00         AR  for enhanced UX

How should you leverage this powerful tool to engage & interact with your audience.  What is the the role of AR within our ever growing social existence and how can we become contextual, delivering relevant information at the right time, right place enhancing the UX.


11.15 – 11.35 –  Dramatic AR, Bertie Waktins Founder CoLabs Theatre

11.40 – 12.00 – Bringing Audi events to life with VR & AR, Tom Davies Digital Communications Manager, Audi & Jason Hooper Account Director, Somo







12.00 – 12.20          Outdoor VR

Don’t expect to find a winner in the augmented versus virtual reality debate, nor one killer app deciding the future of virtual experiences, argues Sander Veenhof.  Both VR and AR are bringing us many advantages, and just a few disadvantages, for which solutions can be found. Smart systems will help us to access relevant content at the right time and place, using the right device. We’ll live our future lives in a variable state of virtual immersiveness depending on our context and our whereabouts. While on the go, we will be confronted with a spectrum of apps ranging from text-based interactions to fully virtual environments – and beyond. Because with Google Cardboard we can intensify the VR experience by walking around a city while exploring a virtual world. The origin of this specific approach to VR coming from the augmented reality location-based background and fascination of Veenhof.   In his visual presentation, he will reflect on the problems, solutions and new (business) potential for the genre he dubbed “Outdoor VR”.


Sander Veenhof, Outdoor VR







12.20 – 13.00 –  AR v’s VR –  Is the future Augmented or Virtual?

Moderator:  Steve Dann CEO, Amplified Robot


David Marimon, PhD CEO & Co-founder, Catchoom

Sander Veenhof, Outdoor VR

Corey King Chief Executive Artist, ZenFri Inc








13.00 – 14.00           NETWORKING LUNCH BREAK

14.00 – 14.30              AR in Context

Speaker:     Dr Mike Short CBE, Vice President, Telefonica Europe








14.30 – 15.00               Real World Use Cases for Augmented Reality

How the world’s leading brands and agencies are using AR to drive real results.

HP Aurasma and client agency Realise Digital take a look at how the world is using AR today – from children of the next generation to the world’s leading brands.


Anna Weinberger, General Manager, Aurasma

Dave Ward, Realise Digital








15.00 – 15.30            From Augmented to Mixed Reality

Augmented reality has been around for decades, starting initially with head-up display technology on combat aircraft before progressing to helmet mounted displays. Today we have seen a range of technologies that make augmented reality wearable, affordable, and capable. So, no longer being the preserve of high end military applications the general public and industry can, in principle, benefit from the application of augmented reality. But what do we really want from AR? What tasks do we wish to achieve? How should this drive the requirements for an AR headset? Some answers are proposed by this talk which may make us think differently about what we really what AR to be or become..  

Speaker:   Nick Colosimo PgC BSc(Hons) CEng MIET BAE Systems Global Engineering

Nick BAE






15.30 – 16.00           NETWORKING BREAK

16.00 – 16.30   The Privacy & Security implications of AR

AR has enormous potential to enhance UX and interaction but in doing so it also have the potential to compromise security & privacy. The ability to overlay information on top of physical reality, raises interesting and unique issues. This session will look at the threats to privacy, security & ethics and examine the potential future impact.

Speaker:     Matt Leipnik Information Systems Manager, Digital Catapult

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16.30 – 17.00 Full Sensory Augmented Reality presented by Fourth Culture Co.

Speaker:  Luke Robert Mason Founder, The New Bionics







17.15 – 17.30      Closing Summary –  An Augmented Future